May 5, 2012
Kajian Produksi Pesan Iklan Ambient Media
(An Examination of the Message Production of Ambient Media Advertising)
Oleh: B. S. Wijaya
DOI: 10.13140/2.1.3732.1768
Abstract: This study aims to uncover the knowledge used by creators in producing the message of ambient media ad and compare it with Action Assembly Theory, a message production theory by John Greene who revealed that a message is formed from several knowledges possessed and managed by communicator. By using exploratory-qualitative method through an interpretive approach, the researcher interviewed in depth some subjects or informant namely ambient media ad creators Continue reading
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