Monthly Archives: May 2012

Kajian Produksi Pesan Iklan Ambient Media

(An Examination of the Message Production of Ambient  Media Advertising)

Oleh: B. S. Wijaya

DOI: 10.13140/2.1.3732.1768

Abstract:  This study aims to uncover the knowledge used by creators in producing the message of ambient media ad and compare it with Action Assembly Theory, a message production theory by John Greene who revealed that a message is formed from several knowledges possessed and managed by communicator. By using exploratory-qualitative method through an interpretive approach, the researcher interviewed in depth some subjects or informant namely ambient media ad creators Continue reading →

Posted by komunikasiana in Hasil Riset Komunikasi, Industri/bisnis komunikasi, Kajian Media (Media Studies), Komunikasi Berasa, Komunikasi Desain, Komunikasi Kreatif, Komunikasi Merek, Komunikasi Non Verbal, Komunikasi Pemasaran, Komunikasi Periklanan, Teori-teori Komunikasi