Monthly Archives: March 2015

Desire and Pleasure in the Branded Reality Show as a Discursive Psychoanalysis

by: B. S. Wijaya*

DOI: 10.22146/jh.v27i1.6406

ABSTRACT

The study of branded reality show is still very limited, especially in the perspective of discursive psychoanalysis. In fact, the phenomenon of reality show is currently growing in the television industry, so brands are inspired to create similar programs. This paper aims to analyze the desire and pleasure of success that are presented and disclosed by branded reality show ‘Diplomat Success Challenge’ on a national TV channel in Indonesia. Using discursive psychoanalysis approach in the Lacanian perspective, author found that participants in the ‘Diplomat Success Challenge’ saw competitors (other participants) as ‘other’ in imaginary phase which is the object of desire in having the pleasure of success, Continue reading →

Posted by komunikasiana in Budaya Populer, Hasil Riset Komunikasi, Kajian Budaya (Cultural Studies), Kajian Khalayak/Audiens, Kajian Media (Media Studies), Kajian Merek (Brand Studies), Kajian Resepsi, Komunikasi Bisnis, Komunikasi Kepenontonan, Komunikasi Korporat, Komunikasi Kreatif, Komunikasi Merek, Komunikasi Populer