Monthly Archives: April 2016

The ‘Realness’ Discourse of a Political Leader: A Komunikasi Berasa Perspective

by B. S. Wijaya

DOI: 10.18196/jgp.2016.0031/310-340

Abstract:  This article examines the communication style of the former Governor of Jakarta and presidential candidate during the 2014 Indonesian election, Joko Widodo (known as Jokowi), both as a discourse and communication model that affects trustworthiness and meaningfulness of the audiences toward the conveyed messages.This communication model is called Komunikasi Berasa [‘sensed-communication’ or ‘experientially-meaningful communication’], which synergises the delivery and verification of a message through audiences’ experience towards the meaning of the Continue reading →

Posted by komunikasiana in Budaya Komunikasi, Hasil Riset Komunikasi, Ide-ide Topik Penelitian Komunikasi, Kajian Budaya (Cultural Studies), Kajian Media (Media Studies), Kajian Merek (Brand Studies), Kajian Wacana, Komunikasi Berasa, Komunikasi Diskursif, Komunikasi Kepemimpinan, Komunikasi Merek, Komunikasi Non Verbal, Komunikasi Organisasi, Komunikasi Pemasaran, Komunikasi Pemerintahan, Komunikasi Politik, Komunikasi Positif, Metode Riset Komunikasi, Model-model Komunikasi, Psikologi Komunikasi, Teori-teori Komunikasi Tags: abstrak riset, article, artikel, Branding, Indonesia, inspirasi, journal, makalah