The ‘Realness’ Discourse of a Political Leader: A Komunikasi Berasa Perspective
by B. S. Wijaya
Abstract: This article examines the communication style of the former Governor of Jakarta and presidential candidate during the 2014 Indonesian election, Joko Widodo (known as Jokowi), both as a discourse and communication model that affects trustworthiness and meaningfulness of the audiences toward the conveyed messages.This communication model is called Komunikasi Berasa [‘sensed-communication’ or ‘experientially-meaningful communication’], which synergises the delivery and verification of a message through audiences’ experience towards the meaning of themessage. Using discursive and descriptive survey approaches, the author found out that Jokowi’s sensed-communication is not perceived solely on blusukan [impromptu visits], but also on the verbal messages of his political campaigns. Media texts display more sensed-rational and sensed-sensorial discourse, whilst people see sensed-relevance and sensed-beneficial as the prominent factors in the sensed-message that Jokowi sent. The results of this research could be used as a reference in implementing a strategy to get audiences’ trust through Komunikasi Berasa or sensed-communication.
Keywords: Komunikasi Berasa, the ‘realness’ discourse, media textual discourse, audience’s perceptual discourse, Jokowi
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Cite this article –APA Style– as follow (kutip artikel ini dengan penulisan di daftar pustaka sbb):
Wijaya, B. S. (2016). The ‘Realness’ Discourse of a Political Leader: A Komunikasi Berasa Perspective. Journal of Government and Politics, 7 (2): 310-340. DOI: 10.18196/jgp.2016.0031/310-340