Political Branding, Public Sphere/Space and the Corruption of Communication
by B. S. Wijaya & Andi Faisal
Abstract—In the 2014 Indonesia’s presidential election, the frenetic of imaging communications and persuasion fulfilled the public space and sphere, involving not only the campaign teams of each candidate but also broad public participation. Using a discursive approach with Habermasian’s public sphere as an analytical tool, this paper examines how political branding, the corruption of communications and the discourse of public sphere/space intersect producing what we call the communication fog. We identified some forms of communication corruption in political branding in the public sphere/space during the 2014 presidential election, including the data manipulations, twisting and distortion of meaning, black campaign, and media bias. We conclude that the higher the degree of corruption of communications in the public sphere/space, the lower the degree of democracy which marks the end of the political public sphere in a country.
Keywords—political branding; public sphere/space; the corruption of communications; Habermas; communication fog; democracy; Indonesia
Cite this article: Wijaya, B. S. & Faisal, A. (2017). Political Branding, Public Sphere/Space and the Corruption of Communication. Advances in Social Science, Education and Humanities Research, 84, 280-284. http://doi.org/10.2991/iconeg-16.2017.63