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Category Archives: Kajian Budaya (Cultural Studies)

IOPWhy do people ignore the ‘plastic bag diet’ campaign? Indonesian consumers perspective

B. S. Wijaya, Prima Mulyasari Agustini, Mirana Hanathasia, Dianingtyas M. Putri & A. H. Sutawidjaya

Abstract

As an effort to minimize the climate change impact, reducing plastic waste is urgently needed. Unfortunately, so far this effort has not yielded maximal results, even though the ‘plastic bag diet’ campaign has been intensified. This paper interrogates the reason why Indonesian consumers/shoppers disregarded and did not even care about the campaign. Using Focus Group Discussion, the authors discussed with two groups of different shoppers, namely the regular shoppers and non-regular shoppers. The discussion is divided into three topics. First, the habit of using plastic shopping bags. Second, awareness of avoiding the use of plastic shopping bags. Third, the possibility to adopt an eco-friendly lifestyle. The results show that both regular and non-regular shopper groups do not mind paying 200IDR for plastic shopping bags because it is financially not detrimental, and they are reluctant to bring their shopping bags. Besides being troublesome, some of the participants also considered it old-fashioned. However, non-regular shoppers tend to have an awareness of environmental preservation better than regular shoppers. Therefore, we conclude several factors that cause consumers to ignore the ‘plastic bag diet’ campaign, including functional, social, cultural, and structural reasons.

Full paper access link: Why do people ignore the ‘plastic bag diet’ campaign?

iop sjrTo cite this article:

Wijaya, B. S., Agustini, P. M., Hanathasia, M., Putri, D. M. & Sutawidjaya, A. H. (2020). Why Do People Ignore the ‘Plastic Bag Diet’ Campaign? Indonesian Consumers Perspective. IOP Conference Series: Earth and Environmental Science, 423(1). DOI: https://doi.org/10.1088/1755-1315/423/1/012009


IOPHaze, climate change, and media brand responsibility: how Republika calls for public action in saving the environment through smoggy photojournalism

B. S. Wijaya, Aryo Subarkah Eddyono, Dessy Kania, Ari Kurnia & Suharyanti

DOI: https://iopscience.iop.org/article/10.1088/1755-1315/423/1/012008

Abstract

When the haze disaster struck several regions in Indonesia (especially Kalimantan and Sumatra) in 2015, various parties tried to get involved in saving the environment and preventing the effects of climate change. Republika Daily, as a leading media brand in Indonesia, showed its social responsibility through a news photo of the smog that adorned its front page. By interviewing the editor-in-chief of Republika in-depth and searching for documents online, we identified the reasons why Republika concerned about the haze disaster as part of the impacts of climate change, why using smoggy photojournalism, and how Republika’s social responsibility regarding the environmental disaster arose. Pathetic facts in the field related to the natural conditions, victims of local communities who had suffered the health problems, and economic losses caused by the haze disaster prompted Republika to not only call-for-public-awareness but also call-for-public-action in overcoming the problems and helping the victims. Therefore Republika used smoggy photojournalism to make the public ‘feel’ the conditions on the ground. This research can inspire other media to participate in saving the environment and increasing climate change awareness through creative and impactful ways.

Full paper access link: Haze, Climate Change, and Media Brand Responsibility

iop sjrCite this article as:

Wijaya, B. S., Eddyono, A. S., Kania, D., Kurnia, A. & Suharyanti (2020). Haze, Climate Change, and Media Brand Responsibility: Haze, climate change, and media brand responsibility: how Republika calls for public action in saving the environment through smoggy photojournalism. IOP Conference Series: Earth and Environmental Science, 423(1). DOI: https://doi.org/10.1088/1755-1315/423/1/012008


IMG_20190414_011313Relasi Konsumen dan Merek dalam Dimensi Simbolik, Sosial dan Politik

Oleh: B. S. Wijaya

Abstrak: Oleh Baudrillard (1996), ‘merek’ (‘brand‘) disebut memberi kontribusi bagi masa depan bahasa konsumsi. Kita pun dapat melihat dewasa ini merek menjadi wacana yang mengintrusi hampir segenap sisi kehidupan masyarakat pascamoderen, dan dibahasakan dalam konteks konsumsi secara luas. Hal ini berimplikasi pada konstruksi relasi konsumen dan merek yang bergerak dalam berbagai dimensi pemaknaan yang tidak tunggal. Makalah ini mengkaji secara konseptual bagaimana konstelasi makna relasi konsumen dan merek dalam dimensi simbolik, sosial dan politis. Continue reading


AdvancesPolitical Branding, Public Sphere/Space and the Corruption of Communications

by: B. S. Wijaya & Andi Faisal

DOI: 10.2991/iconeg-16.2017.63

Abstract—In the 2014 Indonesia’s presidential election, the frenetic of imaging communications and persuasion fulfilled the public space and sphere, involving not only the campaign teams of each candidate but also broad public participation. Using discursive approach with Habermasian’s public sphere as an analytical tool, this paper examines how political branding, the corruption of communications and the discourse of public sphere/space intersect producing what we call the communication fog. We identified some forms of communication corruption in political branding in the public Continue reading



JGPThe ‘Realness’ Discourse of a Political Leader: A Komunikasi Berasa Perspective

by B. S. Wijaya

DOI: 10.18196/jgp.2016.0031/310-340

Abstract:  This article examines the communication style of the former Governor of Jakarta and presidential candidate during the 2014 Indonesian election, Joko Widodo (known as Jokowi), both as a discourse and communication model that affects trustworthiness and meaningfulness of the audiences toward the conveyed messages.This communication model is called Komunikasi Berasa [‘sensed-communication’ or ‘experientially-meaningful communication’], which synergises the delivery and verification of a message through audiences’ experience towards the meaning of the Continue reading


12140547_1021723324546712_3920488040297078775_nMidnight Culture: Ketika Kaum Muda Urban Memperlakukan Malam sebagai Siang

Oleh: B. S. Wijaya*

Sinopsis

Midnight culture atau budaya tengah-malam adalah aktivitas produktif dan konsumtif masyarakat di waktu tengah malam hari yang ditandai perilaku dan gaya hidup begadang atau berjaga tidak tidur hingga menjelang waktu pagi hari. Budaya ini direproduksi oleh media melalui program-program acara yang ‘menghidupkan’ waktu tengah-malam hingga menjelang pagi bahkan siaran 24 jam. Budaya ini juga diafirmasi dan dikomodifikasi oleh merek-merek dengan menawarkan nilai-nilai produk dan layanan yang mendukung kenyamanan konsumen dalam menghabiskan waktu tengah-malam hingga menjelang pagi tersebut. Continue reading


HumanioraDesire and Pleasure in the Branded Reality Show as a Discursive Psychoanalysis

by: B. S. Wijaya*

DOI: 10.22146/jh.v27i1.6406

ABSTRACT

The study of branded reality show is still very limited, especially in the perspective of discursive psychoanalysis. In fact, the phenomenon of reality show is currently growing in the television industry, so brands are inspired to create similar programs. This paper aims to analyze the desire and pleasure of success that are presented and disclosed by branded reality show ‘Diplomat Success Challenge’ on a national TV channel in Indonesia. Using discursive psychoanalysis approach in the Lacanian perspective, author found that participants in the ‘Diplomat Success Challenge’ saw competitors (other participants) as ‘other’ in imaginary phase which is the object of desire in having the pleasure of success, Continue reading



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