Consuming Midnights: Indonesian Youths’ Stay-Up-Late Lifestyle in Branded Places
B. S. Wijaya
DOI: https://doi.org/10.18848/2327-008X/CGP/v17i01/17-30
Abstract
This article inquires into the meanings associated with urban youths’ stay-up-late lifestyle in 24-hour branded cafés and convenience stores. These branded places are spreading now, in both big and small cities of Indonesia. Providing free Internet access and cozy sitting spots, they are a magnet for youths, who crowd up there with their “work gadgets,” such as laptops and smartphones or sometimes just chat with friends through the night, consuming snacks and beverages. Using a qualitative approach, we observed and interviewed some informants and found that the stay-up-late lifestyle for urban youth is a form of insomniac expression for worldly pleasure and the desire to succeed, intertwined with a workaholic identity construction. These personal discourses are inseparable from the media and social discourse that develops within the community.
Read more: Consuming Midnights
Cite this article (7th APA style): Wijaya, B. S. (2021). Consuming Midnights: Indonesian Youths’ Stay-Up-Late Lifestyle in Branded Places. International Journal of Interdisciplinary Cultural Studies, 17(1), 17-30. https://doi.org/10.18848/2327-008X/CGP/v17i01/17-30
Relasi Konsumen dan Merek dalam Dimensi Simbolik, Sosial dan Politik
Oleh: B. S. Wijaya
Abstrak: Oleh Baudrillard (1996), ‘merek’ (‘brand‘) disebut memberi kontribusi bagi masa depan bahasa konsumsi. Kita pun dapat melihat dewasa ini merek menjadi wacana yang mengintrusi hampir segenap sisi kehidupan masyarakat pascamoderen, dan dibahasakan dalam konteks konsumsi secara luas. Hal ini berimplikasi pada konstruksi relasi konsumen dan merek yang bergerak dalam berbagai dimensi pemaknaan yang tidak tunggal. Makalah ini mengkaji secara konseptual bagaimana konstelasi makna relasi konsumen dan merek dalam dimensi simbolik, sosial dan politis. Continue reading
Political Branding, Public Sphere/Space and the Corruption of Communication
by B. S. Wijaya & Andi Faisal
DOI: 10.2991/iconeg-16.2017.63
Abstract—In the 2014 Indonesia’s presidential election, the frenetic of imaging communications and persuasion fulfilled the public space and sphere, involving not only the campaign teams of each candidate but also broad public participation. Using a discursive approach with Habermasian’s public sphere as an analytical tool, this paper examines how political branding, the corruption of communications and the discourse of public sphere/space intersect producing what we call the communication fog. We identified some forms of communication corruption in political branding in the public Continue reading
The ‘Realness’ Discourse of a Political Leader: A Komunikasi Berasa Perspective
by B. S. Wijaya
DOI: 10.18196/jgp.2016.0031/310-340
Abstract: This article examines the communication style of the former Governor of Jakarta and presidential candidate during the 2014 Indonesian election, Joko Widodo (known as Jokowi), both as a discourse and communication model that affects trustworthiness and meaningfulness of the audiences toward the conveyed messages.This communication model is called Komunikasi Berasa [‘sensed-communication’ or ‘experientially-meaningful communication’], which synergises the delivery and verification of a message through audiences’ experience towards the meaning of the Continue reading
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