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Category Archives: Komunikasi Negatif


Why Do Educational People Commit Corruption in Communicating Their Personal Brands?

B. S. Wijaya, Muhammad Taufiq Amir, & Jurica Lucyanda

Abstract

Amid the increasingly fierce competition, personal branding has become necessary for modern workers today, including professionals in education. This article explores why people in the educational milieu, especially higher education, commit corruption in communicating their brands. We conducted interviews and one-on-one discussions with ten people who work as instructors, researchers, and structural officials in educational institutions. We identified three main reasons motivating them to commit corruption in personal brand communication: financial reasons, managerial reasons, and communicative reasons. Financial reasons refer to economic goals in improving self and family well-being and meeting daily and long-term needs. On the other side, managerial motives refer to organizational performance goals that impact personal career advancement. Meanwhile, communicative intentions apply to imaging related to the need for identity and social recognition. This research can reference decision-makers to assess performance and determine what rewards or punishments are suitable for individuals in their organizations.

See more: Why Do Educational People Commit Corruption in Communicating Their Personal Brands?


Dancing with the Impropriety of Media: How Indonesian Consumers Think and Behave towards the Unethical and Illogical Online News

by B. S. Wijaya

Abstract: The rise of online media makes us now everyday are bombarded by a number of online news content which are sometimes unethical and illogical. Without considering the adverse effects it causes, the media continue to treat news consumers with inappropriate content. News consumers as if hypnotized to ‘dance’ following the rhythm of that impropriety. How do news consumers, especially in Indonesia, think and behave towards the issue? This paper captures the voices of consumers and reviews their judgements regarding the ethical and logical discourse of the news provided by online media. Continue reading


Proceedings_Series_Cover_-_ASSEHRPolitical Branding, Public Sphere/Space and the Corruption of Communication

B. S. Wijaya & Andi Faisal

DOI: 10.2991/iconeg-16.2017.63

Abstract—In the 2014 Indonesia’s presidential election, the frenetic of imaging communications and persuasion fulfilled the public space and sphere, involving not only the campaign teams of each candidate but also broad public participation. Using a discursive approach with Habermasian’s public sphere as an analytical tool, this paper examines how political branding, the corruption of communications and the discourse of public sphere/space intersect producing what we call the communication fog. We identified some forms of communication corruption in political branding in the public Continue reading


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Screenshot (921)KORUPSI KOMUNIKASI

Oleh: Bambang Sukma Wijaya

Secara sederhana, komunikasi pada dasarnya adalah proses penyampaian pesan. Pesan tersebut membawa muatan makna dari pengirim kepada penerima melalui suatu medium tertentu. Makna tersebut ‘dibaca’ oleh penerima kemudian diresponi dalam bentuk tindakan komunikasi berikutnya. Jadi komunikasi adalah proses berbagi dan menciptakan makna secara simultan melalui interaksi simbolik manusia. Komunikasi merupakan proses sosial di mana individu-individu menggunakan simbol-simbol untuk menciptakan dan menginterpretasikan makna dalam lingkungan mereka (West & Turner, 2007). Continue reading



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