Why Do Educational People Commit Corruption in Communicating Their Personal Brands?
B. S. Wijaya, Muhammad Taufiq Amir, & Jurica Lucyanda
Amid the increasingly fierce competition, personal branding has become necessary for modern workers today, including professionals in education. This article explores why people in the educational milieu, especially higher education, commit corruption in communicating their brands. We conducted interviews and one-on-one discussions with ten people who work as instructors, researchers, and structural officials in educational institutions. We identified three main reasons motivating them to commit corruption in personal brand communication: financial reasons, managerial reasons, and communicative reasons. Financial reasons refer to economic goals in improving self and family well-being and meeting daily and long-term needs. On the other side, managerial motives refer to organizational performance goals that impact personal career advancement. Meanwhile, communicative intentions apply to imaging related to the need for identity and social recognition. This research can reference decision-makers to assess performance and determine what rewards or punishments are suitable for individuals in their organizations.
Wijaya, B. S., Eddyono, A. S., Kania, D., Kurnia, A. & Suharyanti (2020). Haze, Climate Change, and Media Brand Responsibility: How Republika Calls for Public Action in Saving the Environment through Smoggy Photojournalism. IOP Conference Series: Earth and Environmental Science, 423(1). DOI: https://doi.org/10.1088/1755-1315/423/1/012008
Haze, climate change, and media brand responsibility: how Republika calls for public action in saving the environment through smoggy photojournalism
B. S. Wijaya, Aryo Subarkah Eddyono, Dessy Kania, Ari Kurnia & Suharyanti
When the haze disaster struck several regions in Indonesia (especially Kalimantan and Sumatra) in 2015, various parties tried to get involved in saving the environment and preventing the effects of climate change. Republika Daily, as a leading media brand in Indonesia, showed its social responsibility through a news photo of the smog that adorned its front page. By interviewing the editor-in-chief of Republika in-depth and searching for documents online, we identified the reasons why Republika concerned about the haze disaster as part of the impacts of climate change, why using smoggy photojournalism, and how Republika’s social responsibility regarding the environmental disaster arose. Pathetic facts in the field related to the natural conditions, victims of local communities who had suffered the health problems, and economic losses caused by the haze disaster prompted Republika to not only call-for-public-awareness but also call-for-public-action in overcoming the problems and helping the victims. Therefore Republika used smoggy photojournalism to make the public ‘feel’ the conditions on the ground. This research can inspire other media to participate in saving the environment and increasing climate change awareness through creative and impactful ways.
Full paper access link: Haze, Climate Change, and Media Brand Responsibility
Cite this article as:
Wijaya, B. S., Eddyono, A. S., Kania, D., Kurnia, A. & Suharyanti (2020). Haze, Climate Change, and Media Brand Responsibility: Haze, climate change, and media brand responsibility: how Republika calls for public action in saving the environment through smoggy photojournalism. IOP Conference Series: Earth and Environmental Science, 423(1). DOI: https://doi.org/10.1088/1755-1315/423/1/012008
Relasi Konsumen dan Merek dalam Dimensi Simbolik, Sosial dan Politik
Oleh: B. S. Wijaya
Abstrak: Oleh Baudrillard (1996), ‘merek’ (‘brand‘) disebut memberi kontribusi bagi masa depan bahasa konsumsi. Kita pun dapat melihat dewasa ini merek menjadi wacana yang mengintrusi hampir segenap sisi kehidupan masyarakat pascamoderen, dan dibahasakan dalam konteks konsumsi secara luas. Hal ini berimplikasi pada konstruksi relasi konsumen dan merek yang bergerak dalam berbagai dimensi pemaknaan yang tidak tunggal. Makalah ini mengkaji secara konseptual bagaimana konstelasi makna relasi konsumen dan merek dalam dimensi simbolik, sosial dan politis. Continue reading
by B. S. Wijaya
Abstract: This article examines the communication style of the former Governor of Jakarta and presidential candidate during the 2014 Indonesian election, Joko Widodo (known as Jokowi), both as a discourse and communication model that affects trustworthiness and meaningfulness of the audiences toward the conveyed messages.This communication model is called Komunikasi Berasa [‘sensed-communication’ or ‘experientially-meaningful communication’], which synergises the delivery and verification of a message through audiences’ experience towards the meaning of the Continue reading