Why Do Educational People Commit Corruption in Communicating Their Personal Brands?
B. S. Wijaya, Muhammad Taufiq Amir, & Jurica Lucyanda
Amid the increasingly fierce competition, personal branding has become necessary for modern workers today, including professionals in education. This article explores why people in the educational milieu, especially higher education, commit corruption in communicating their brands. We conducted interviews and one-on-one discussions with ten people who work as instructors, researchers, and structural officials in educational institutions. We identified three main reasons motivating them to commit corruption in personal brand communication: financial reasons, managerial reasons, and communicative reasons. Financial reasons refer to economic goals in improving self and family well-being and meeting daily and long-term needs. On the other side, managerial motives refer to organizational performance goals that impact personal career advancement. Meanwhile, communicative intentions apply to imaging related to the need for identity and social recognition. This research can reference decision-makers to assess performance and determine what rewards or punishments are suitable for individuals in their organizations.
Why do people ignore the ‘plastic bag diet’ campaign? An Indonesian consumers perspective
B. S. Wijaya, Prima Mulyasari Agustini, Mirana Hanathasia, Dianingtyas M. Putri & A. H. Sutawidjaya
As an effort to minimize the climate change impact, reducing plastic waste is urgently needed. Unfortunately, so far this effort has not yielded maximal results, even though the ‘plastic bag diet’ campaign has been intensified. This paper interrogates the reason why Indonesian consumers/shoppers disregarded and did not even care about the campaign. Using Focus Group Discussion, the authors discussed with two groups of different shoppers, namely the regular shoppers and non-regular shoppers. The discussion is divided into three topics. First, the habit of using plastic shopping bags. Second, awareness of avoiding the use of plastic shopping bags. Third, the possibility to adopt an eco-friendly lifestyle. The results show that both regular and non-regular shopper groups do not mind paying 200IDR for plastic shopping bags because it is financially not detrimental, and they are reluctant to bring their shopping bags. Besides being troublesome, some of the participants also considered it old-fashioned. However, non-regular shoppers tend to have an awareness of environmental preservation better than regular shoppers. Therefore, we conclude several factors that cause consumers to ignore the ‘plastic bag diet’ campaign, including functional, social, cultural, and structural reasons.
Full paper access link: Why do people ignore the ‘plastic bag diet’ campaign?
To cite this article (7th APA Style):
Wijaya, B. S., Agustini, P. M., Hanathasia, M., Putri, D. M. & Sutawidjaya, A. H. (2020). Why Do People Ignore the ‘Plastic Bag Diet’ Campaign? An Indonesian Consumers Perspective. IOP Conference Series: Earth and Environmental Science, 423(1). https://doi.org/10.1088/1755-1315/423/1/012009
Branderpreneurship: Kewirausahaan Berbasis Pengembangan Merek
B. S. Wijaya
Abstract—This article discusses a strategic concept for entrepreneurs so that their businesses can grow faster by synergizing the entrepreneurial spirit and the branding mindset. Indeed, many entrepreneurs still consider brand development or branding as a ‘luxurious strategy’ that is wasting money. However, by using the concepts and strategies that are smarter and focused, branding activities can be executed more effectively and efficiently to produce the optimum effect on business performance. Branderpreneurship concept refers to the stages as set out in the ‘circle of values development’: starting from Identifying values, Creating values, Delivering values, Communicating values, Maintaining values, Evaluating values to Updating values. Branderpreneurship concept is beneficial for novice entrepreneurs or SMEs that are developing their business so that the business brand more quickly recognized by the public, grows strategically, which would have an impact on increasing business profits. Branderpreneurship Framing Analysis (BFA)method can be used to asses the strategic performance of an entrepreneurial brand.
Keywords— branderpreneurship, values development, brand, hierarchy of branding, entrepreneurship, enterpreneur.
Abstrak—Artikel ini membahas sebuah konsep strategis bagi wirausahawan agar bisnis mereka dapat tumbuh lebih cepat, dengan menyinergikan semangat kewirausahaan dan pola pikir pemerekan atau branding. Masih banyak pengusaha menganggap pemerekan sebagai ‘strategi mewah’ yang membuang-buang uang. Padahal, dengan konsep dan strategi yang cerdas dan fokus, maka kegiatan pemerekan dapat dieksekusi lebih efektif dan efisien sehingga menghasilkan efek optimal bagi kinerja bisnis. Konsep Branderpreneurship mengacu pada tahapan yang ada dalam ‘the circle of values development‘: mulai dari Identifying values, Creating values, Delivering values, Communicating values, Maintaining values, Evaluating values hingga Updating values. Konsep Branderpreneurship sangat berguna bagi wirausaha atau UKM yang sedang mengembangkan bisnis mereka sehingga merek bisnis dapat tumbuh strategis, yang pada akhirnya berdampak pada peningkatan laba bisnis. Metode Branderpreneurship Framing Analysis (BFA) dapat digunakan untuk mengukur performa strategis sebuah merek wirausaha.
Kata kunci— branderpreneurship, pengembangan nilai, merek, hirarki pemerekan, kewirausahaan, wirausahawan.
Full-text access: Branderpreneurship
Cite this article as:
Wijaya, B. S. (2019). “Branderpreneurship: Kewirausahaan Berbasis Pengembangan Merek”. Journal of Entrepreneurship, Management and Industry, Vol. 2 No. 4, pp.205-212. DOI: http://dx.doi.org/10.36782/jemi.v2i4.1943
Dancing with the Impropriety of Media: How Indonesian Consumers Think and Behave towards the Unethical and Illogical Online News
by B. S. Wijaya
Abstract: The rise of online media makes us now everyday are bombarded by a number of online news content which are sometimes unethical and illogical. Without considering the adverse effects it causes, the media continue to treat news consumers with inappropriate content. News consumers as if hypnotized to ‘dance’ following the rhythm of that impropriety. How do news consumers, especially in Indonesia, think and behave towards the issue? This paper captures the voices of consumers and reviews their judgements regarding the ethical and logical discourse of the news provided by online media. Continue reading