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Wijaya, B. S., Lucyanda, J., & Amir, M. T. (2021). Covid-19 Pandemic, Personal Branding, and the Corruption of Communication. Advances in Social Science, Education and Humanities Research

Covid-19 Pandemic, Personal Branding, and the Corruption of Communication

by B. S. Wijaya, Jurica Lucyanda, and Muhammad Taufiq Amir


As an individual strategy for professional career development, personal branding continues to be pursued by various groups, even during the Covid-19 pandemic crisis, including academics. However, it is not uncommon for personal branding efforts to be accompanied by the communication corruption practices, namely the act of reducing the right of the audience or the public to receive messages completely and correctly according to facts, both normative (objective) and contemplative (subjective). This article examines the phenomenon of communication corruption in academics’ personal branding during the Covid-19 pandemic. Apart from identifying forms of communication corruption in the dimensions of the message, media, context, and behavior, we also discussed with two separate groups, namely lecturers and students through the FGD method, to explore their views and experiences regarding this phenomenon. The results show that the group of lecturers tends to do personal branding related to the needs of academic positions and build a reputation as an expert in their field for work and consulting projects, while the student group tends to brand themselves for careers after college and academic reputation in writing their final work. In the message dimension, communication corruption is generally in the form of misinformation, disinformation, polished visuals, fake data, twisted meaning, and hidden facts, while in the media dimension it takes the form of utilizing media features for polishing facts to make them more impressive. In the context dimension, usually by conditioning the atmosphere and setting of events to present the desired impression. In the behavioral dimension, it tends to take the form of plagiarism, whether intentionally or unintentionally, authorship for sale as well as attempts to slander the source of the quote.

Read more: Personal Branding and the Corruption of Communication

How to Cite: Wijaya, B. S., Lucyanda, J., & Amir, M. T. (2021). Covid-19 Pandemic, Personal Branding, and the Corruption of Communication. Advances in Social Science, Education and Humanities Research

Wijaya, B. S. (2016). Academic Branding: Individual and Institutional Perspectives. Journal Communication Spectrum, Vol. 6, No. 1, pp. 44-59. DOI: 10.36782/jcs.v6i1.2087

Academic Branding: Individual and Institutional Perspectives

by B. S. Wijaya


Branding occurs in the business world and non-business (social, cultural, political, etc.). Branding is not only useful in the professional realm but also academically. In short, branding has intruded on almost all fields of postmodern community work. This article elaborates on branding in the academic sphere, whose needs are progressively pressing amid increasingly fierce competition. By interviewing academic actors and stakeholders, we construct and examine academic branding dimensions from two perspectives: individual and institutional. From an individual perspective, academic branding works on the aspects of scientific profiles, scientific activities, scholarly works, scientific recognition, and scientific achievements. Meanwhile, academic branding embodies the portfolio dimensions of research, education, and community service activities from the institutional perspective. Academic branding impacts an educational organization’s reputation and credibility and contributes to the scholars’ personal branding performance and organizational branding in which the scholars ensconce.

PEMEREKAN AKADEMIK: Perspektif Individual dan Institusional

Pemerekan tidak hanya terjadi di dunia bisnis, tetapi juga non-bisnis (sosial, budaya, politik, dan lain-lain). Pemerekan tidak hanya bermanfaat di ranah profesional, tetapi juga akademis. Pendek kata, pemerekan telah mengintrusi hampir segenap bidang pekerjaan masyarakat pascamoderen. Artikel ini mengelaborasi pemerekan pada ranah akademis, yang kebutuhannya semakin mendesak di tengah kompetisi yang semakin ketat. Dengan mewawancarai berbagai aktor akademis dan pemangku kepentingan, artikel ini menelaah dimensi-dimensi pemerekan akademis dari dua perspektif, yakni individual dan institutional. Dari perspektif individual, pemerekan akademis memiliki dimensi Karya-Karya Saintifik, Profil Saintifik, Aktivitas Saintifik, Pengakuan Saintifik, dan Prestasi Saintifik, sedangkan dari perspektif institutional, pemerekan akademis mewujud dalam dimensi portfolio kegiatan Penelitian, Pendidikan, dan Pengabdian Kepada Masyarakat. Pemerekan akademis atau academic branding tidak hanya berdampak pada reputasi dan kredibilitas organisasi akademis, tetapi juga berkontribusi pada performa baik pemerekan personal akademisi maupun organisasi tempat akademisi tersebut bernaung.

Read more: Academic Branding

How to Cite: Wijaya, B. S. (2016). Academic Branding: Individual and Institutional Perspectives. Journal Communication Spectrum: Capturing New Perspectives in Communication, 6(1), 44-59.

Suryaman, I. S. & Wijaya, B. S. (2020). Dancing with the Covid-19 Pandemic: How Indonesian Ketofastosis Community Express their Healthy Lifestyle on Facebook. Journal Communication Spectrum, Vol. 10, No. 2, DOI: 10.36782/jcs.v10i2.2099

Dancing with the Covid-19 Pandemic: How Indonesian Ketofastosis Community Express their Healthy Lifestyle on Facebook

by Inge Salsabila Suryaman & B. S. Wijaya


This article exposes how the Indonesian Ketofastosis (KF) community through the Facebook group expresses a healthy lifestyle, cultural practices online, views, and social movements related to the Covid-9 pandemic. Using the netnographic method, we found three main points that stand out in the community: 1) efforts to legitimize lifestyle, 2) sharing and caring practices, 3) social responsibility. Health issues related to Covid-19, such as ‘Covid-19 victims mostly have high blood sugar history’ or ‘Ketoers are more immune than non-Ketoers,’ becoming a “logical anchor” for some community members to strengthen their reasons for choosing the KF lifestyle. Several members also shared their experiences of living a healthy lifestyle in the face of the pandemic. Furthermore, administrators and several other members were motivated to carry out social activities by assisting frontline health workers who treat Covid-19 patients. It confirms that the Indonesian KF community has a sense of community as well as social responsibility. This study helps understand the micro-social phenomena associated with a pandemic outbreak.

Read more: Ketofastosis Healthy Lifestyle

How to Cite: Suryaman, I. S. & Wijaya, B. S. (2020). Dancing with the Covid-19 Pandemic: How Indonesian Ketofastosis Community Express their Healthy Lifestyle on Facebook. Journal Communication Spectrum: Capturing New Perspectives in Communication, 10(2), xx-xx.

Wijaya, B. S. (2016). FGDnography: Discussing a Topic in the Nature of the Topic. Journal Communication Spectrum, Vol. 6 No. 2, pp. 176-200. DOI: 10.36782/jcs.v6i2.1982

FGDnography: Discussing a Topic in the Nature of the Topic

by B. S. Wijaya


FGDnography is a research method that combines data collection techniques through FGD (Focus Group Discussion) with ethnographic research approaches. In FGDnography, group discussion about a topic occurs in a venue that follows the theme discussed. The nuance, situation, environment, ambiance, and attributes inherent in the location support the topic. Discussions become more lively, real, and relevant. As a result, the insights obtained are more natural, authentic, and meaningful. Several aspects deserve attention in FGDnography, including naturalness, discussivity, interactivity, responsiveness, meaningfulness, and experienceness.

FGDnografi: Mendiskusikan Sebuh Topik sesuai Karakter Topiknya

FGDnografi adalah metode penelitian yang menggabungkan teknik pengumpulan data melalui FGD dengan pendekatan riset etnograpfi. Dalam FGDnografi, diskusi kelompok tentang topik diselenggarakan di tempat yang sesuai dengan topik yang dibahas, sehingga nuansa, situasi, lingkungan, ambians, dan atribut-atribut yang melekat di tempat tersebut mendukung isu yang dibahas. Diskusi topik menjadi lebih hidup, nyata, dan relevan. Hasilnya, insights yang diperoleh lebih natural, otentik, dan meaningful. Ada beberapa aspek yang patut diperhatikan dalam FGDnography, di antaranya aspek kealamiahan (naturalness), kediskusian (discussivity), interaktivitas (interactivity), responsivitas (responsiveness), kebermaknaan (meaningfulness), dan kepengalamanan (experienceness).

Read more: FGDnography

How to Cite: Wijaya, B. S. (2016). FGDnography: Discussing a Topic in Nature of the Topic. Journal Communication Spectrum: Capturing New Perspectives in Communication, 6(2), 176-200.

Wijaya, B. S. (2015). From Selection to Proposition: Qualitative Data Analysis Models and Methods. Journal Communication Spectrum, Vol. 5, No. 1, pp. 1-12. DOI: 10.36782/jcs.v5i1.1962

From Selection to Proposition: Qualitative Data Analysis Models and Methods

by B. S. Wijaya


This article formulates the qualitative data analysis process steps to make it easier for researchers to process and interpret data systematically. The qualitative data analysis model starts from the Selection stage, which selects and sorts relevant and significant data according to the research objectives, then Categorization, which is to group important and meaningful findings into categories and sub-categories. Next is Validation, including intersubjectivity or triangulation for field research by comparing data subjects with one another and looking for links between their meanings. Meanwhile, for textual studies, validation is done by the intertextuality method, inter-context, inter-document, and interdiscursivity. The next stage of data analysis is Theorization, in which the researcher interprets and dialogues important and meaningful findings with relevant concepts, theories, and previous studies. The final stage is the Proposition, in which researchers formulate new concepts, models, and theories related to the issue being studied. Although this stage is not linear, in the sense that each stage can jump back and forth according to the needs of the analysis, but researchers need to ensure that each stage is passed systematically and reliably.

DARI SELEKSI KE PROPOSISI: Metode dan Model Analisis Data Kualitatif

Artikel ini merumuskan langkah-langkah proses analisis data kualitatif untuk memudahkan peneliti dalam mengolah dan menafsirkan data secara sistematis. Model analisis data kualitatif dimulai dari tahap Seleksi, yaitu memilih dan memilah data yang relevan dan signifikan sesuai dengan tujuan penelitian, kemudian Kategorisasi, yaitu mengelompokkan temuan penting dan bermakna ke dalam kategori dan subkategori. Selanjutnya adalah Validasi, termasuk intersubjektivitas atau triangulasi untuk penelitian lapangan dengan cara membandingkan subjek data satu sama lain dan mencari keterkaitan antara maknanya. Sedangkan untuk studi tekstual, validasi dilakukan dengan metode intertekstualitas, interkonteks, interdokumen, dan interdiskursif. Tahap analisis data selanjutnya adalah Teorisasi, di mana peneliti menginterpretasikan dan berdialog tentang temuan-temuan penting dan bermakna dengan konsep, teori, dan kajian sebelumnya yang relevan. Tahap terakhir adalah Proposisi, dimana peneliti merumuskan konsep, model, dan teori baru yang berkaitan dengan masalah yang diteliti. Walaupun tahapan ini tidak linier, dalam arti setiap tahapan dapat meloncat maju mundur sesuai kebutuhan analisis, namun peneliti perlu memastikan bahwa setiap tahapan dilalui secara sistematis dan terpercaya.

Read more: Qualitative Data Analysis Models and Methods

How to Cite: Wijaya, B. S. (2015). From Selection to Proposition: Qualitative Data Analysis Models and Methods. Journal Communication Spectrum, 5(1), 1-12.

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