Blog ini menampilkan spektrum warna-warni komunikasi dari berbagai sudut pandang

Wijaya, B. S. (2016). The ‘Realness’ Discourse of a Political Leader: A Komunikasi Berasa Perspective. Journal of Government and Politics, Vol.7 No.2, pp. 310-340. DOI: 10.18196/jgp.2016.0031/310-340


JGPThe ‘Realness’ Discourse of a Political Leader: A Komunikasi Berasa Perspective

by B. S. Wijaya

DOI: 10.18196/jgp.2016.0031/310-340

Abstract:  This article examines the communication style of the former Governor of Jakarta and presidential candidate during the 2014 Indonesian election, Joko Widodo (known as Jokowi), both as a discourse and communication model that affects trustworthiness and meaningfulness of the audiences toward the conveyed messages.This communication model is called Komunikasi Berasa [‘sensed-communication’ or ‘experientially-meaningful communication’], which synergises the delivery and verification of a message through audiences’ experience towards the meaning of the Continue reading

Wijaya, B. S., Suharyanti, M. Hanathasia & D. Kania (2016). ‘Synergizing Entrepreneurial Spirit and the Mindset of Branding through Branderpreneurship: Evidences from Indonesia’. The Social Sciences, Vol.11 No.2, pp. 129-138. DOI: 10.3923/sscience.2016.129.138

TSSSynergizing Entrepreneurial Spirit and the Mindset of Branding through Branderpreneurship: Evidences from Indonesia

B. S. Wijaya, Suharyanti, M. Hanathasia & D. Kania

DOI: 10.3923/sscience.2016.129.138

Abstract: This paper examines the current research on the phenomena of Branderpreneurship, a brand development-based entrepreneurship. Using comparative case studies, the authors analyze two SME brands in Indonesia from the lens of the Circle of Values Development as the core of Branderpreneurship. Evidently, the brand that applies the most of elements in the Circle of Values Development is more successful and developing faster. Continue reading

Suharyanti, B. S. Wijaya, A. H. Sutawidjaya & Marseila (2016). ‘How the Client Service Department in Local Advertising Agency Manages Relationships with Multinational Client: An Intercultural Business Communication Perspective’. International Business Management, Vol.10 No.5, pp. 667-675. DOI: 10.3923/ibm.2016.667.675

ibmHow the Client Service Department in Local Advertising Agency Manages Relationships with Multinational Client: An Intercultural Business Communication Perspective

Suharyanti, B. S. Wijaya, A. H. Sutawidjaya & Marseila

DOI: 10.3923/ibm.2016.667.675

Abstract: A business institution and individuals who are involved, is often faced with a situation where business partners have the cultural background from different countries. How to manage communications for good business relationship in such situations? This research examines the strategies undertaken by the Client Service Department in an Indonesian local advertising agency in managing business relationships with multinational client from one of Europe countries. Using the case study method by interviewing clients and client service persons as well as observing the situation in the agency’s work environment, researchers found that in building relationships, client service Continue reading

Wijaya, B. S. (2015). ‘Midnight Culture: Ketika Kaum Muda Urban Memperlakukan Malam sebagai Siang’. Dalam Budiawan (ed), Media [Baru], Tubuh, dan Ruang Publik: Esei-esei Kajian Budaya dan Media. Yogyakarta: Jalasutra, p. 165-200

12140547_1021723324546712_3920488040297078775_nMidnight Culture: Ketika Kaum Muda Urban Memperlakukan Malam sebagai Siang

Oleh: B. S. Wijaya*

Sinopsis

Midnight culture atau budaya tengah-malam adalah aktivitas produktif dan konsumtif masyarakat di waktu tengah malam hari yang ditandai perilaku dan gaya hidup begadang atau berjaga tidak tidur hingga menjelang waktu pagi hari. Budaya ini direproduksi oleh media melalui program-program acara yang ‘menghidupkan’ waktu tengah-malam hingga menjelang pagi bahkan siaran 24 jam. Budaya ini juga diafirmasi dan dikomodifikasi oleh merek-merek dengan menawarkan nilai-nilai produk dan layanan yang mendukung kenyamanan konsumen dalam menghabiskan waktu tengah-malam hingga menjelang pagi tersebut. Continue reading

Suharyanti, B. S. Wijaya & M. Rostika (2015). ‘Riding the Country, Buying the Brand: How Country-of-Origin Image Drives the Purchase Behavior of Big Motorcycle in Indonesia’. Asian Social Science, Vol. 11 No.27, pp. 185-194. DOI: 10.5539/ass.v11n27p185

ass coverRiding the Country, Buying the Brand: How Country-of-Origin Image Drives the Purchase Behavior of Big Motorcycle in Indonesia

Suharyanti, B. S. Wijaya & M. Rostika

DOI: http://dx.doi.org/10.5539/ass.v11n27p185

 

Abstract: This paper examines the role of country-of-origin image (COO image) values in the process of purchase decision making of big motorcycle consumers in Indonesia. Referring to the COO image values such as Authenticity, Differentiation, Quality Standard and Expertise, as well as the elements of purchase decision making process such as Need Recognition, Information Search, Evaluation of Alternatives, Purchase Decision and Post Purchase Decision, researchers conducted in-depth interviews to five Triumph big motorcycle consumers. The results show that the authenticity of the British-made product is the main consideration of Continue reading

Wijaya, B. S. & A. H. Sutawidjaya (2015). ‘Planted with Word-of-Mouth, Flourished with Social Media Communications: How a Small Business Brand in Indonesia Grows Globally in the ‘Land’ of Branderpreneurship’. International Journal of Applied Business and Economic Research, Vol.13 No.5, pp.3393-3408

ijaberPlanted with Word-of-Mouth, Flourished with Social Media Communications: How a Small Business Brand in Indonesia Grows Globally in the ‘Land’ of Branderpreneurship

by: B. S. Wijaya & A. H. Sutawidjaya

 

Abstract: The power of communications through Word-of-Mouth (WOM) and the efficacy of social media in communicating the brand values are also used by Small and Medium Enterprises (SME) or small business brands in Indonesia. This research examines a small business brand, Maicih Spicy Chips (known with the global brand ‘Spicy Granny’), which is able to demonstrate a phenomenal performance, with the spirit of Continue reading

Wijaya, B. S. (2015). ‘Desire and Pleasure in the Branded Reality Show as a Discursive Psychoanalysis’. Jurnal Humaniora, Vol. 27 No. 1, pp. 27-41. DOI: 10.22146/jh.v27i1.6406 (accredited-B Dikti)

HumanioraDesire and Pleasure in the Branded Reality Show as a Discursive Psychoanalysis

by: B. S. Wijaya*

DOI: 10.22146/jh.v27i1.6406

ABSTRACT

The study of branded reality show is still very limited, especially in the perspective of discursive psychoanalysis. In fact, the phenomenon of reality show is currently growing in the television industry, so brands are inspired to create similar programs. This paper aims to analyze the desire and pleasure of success that are presented and disclosed by branded reality show ‘Diplomat Success Challenge’ on a national TV channel in Indonesia. Using discursive psychoanalysis approach in the Lacanian perspective, author found that participants in the ‘Diplomat Success Challenge’ saw competitors (other participants) as ‘other’ in imaginary phase which is the object of desire in having the pleasure of success, Continue reading


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