Blog ini menampilkan spektrum warna-warni komunikasi dari berbagai sudut pandang

Wijaya, B. S. (2015). ‘Midnight Culture: Ketika Kaum Muda Urban Memperlakukan Malam sebagai Siang’. Dalam Budiawan (ed), Media [Baru], Tubuh, dan Ruang Publik: Esei-esei Kajian Budaya dan Media. Yogyakarta: Jalasutra, p. 165-200

12140547_1021723324546712_3920488040297078775_nMidnight Culture: Ketika Kaum Muda Urban Memperlakukan Malam sebagai Siang

Oleh: B. S. Wijaya*

Sinopsis

Midnight culture atau budaya tengah-malam adalah aktivitas produktif dan konsumtif masyarakat di waktu tengah malam hari yang ditandai perilaku dan gaya hidup begadang atau berjaga tidak tidur hingga menjelang waktu pagi hari. Budaya ini direproduksi oleh media melalui program-program acara yang ‘menghidupkan’ waktu tengah-malam hingga menjelang pagi bahkan siaran 24 jam. Budaya ini juga diafirmasi dan dikomodifikasi oleh merek-merek dengan menawarkan nilai-nilai produk dan layanan yang mendukung kenyamanan konsumen dalam menghabiskan waktu tengah-malam hingga menjelang pagi tersebut. Continue reading

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Suharyanti, B. S. Wijaya & M. Rostika (2015). ‘Riding the Country, Buying the Brand: How Country-of-Origin Image Drives the Purchase Behavior of Big Motorcycle in Indonesia’. Asian Social Science, Vol. 11 No.27, pp. 185-194. DOI: 10.5539/ass.v11n27p185

ass coverRiding the Country, Buying the Brand: How Country-of-Origin Image Drives the Purchase Behavior of Big Motorcycle in Indonesia

Suharyanti, B. S. Wijaya & M. Rostika

DOI: http://dx.doi.org/10.5539/ass.v11n27p185

 

Abstract: This paper examines the role of country-of-origin image (COO image) values in the process of purchase decision making of big motorcycle consumers in Indonesia. Referring to the COO image values such as Authenticity, Differentiation, Quality Standard and Expertise, as well as the elements of purchase decision making process such as Need Recognition, Information Search, Evaluation of Alternatives, Purchase Decision and Post Purchase Decision, researchers conducted in-depth interviews to five Triumph big motorcycle consumers. The results show that the authenticity of the British-made product is the main consideration of Continue reading

Wijaya, B. S. & A. H. Sutawidjaya (2015). ‘Planted with Word-of-Mouth, Flourished with Social Media Communications: How a Small Business Brand in Indonesia Grows Globally in the ‘Land’ of Branderpreneurship’. International Journal of Applied Business and Economic Research, Vol.13 No.5, pp.3393-3408

ijaberPlanted with Word-of-Mouth, Flourished with Social Media Communications: How a Small Business Brand in Indonesia Grows Globally in the ‘Land’ of Branderpreneurship

by: B. S. Wijaya & A. H. Sutawidjaya

 

Abstract: The power of communications through Word-of-Mouth (WOM) and the efficacy of social media in communicating the brand values are also used by Small and Medium Enterprises (SME) or small business brands in Indonesia. This research examines a small business brand, Maicih Spicy Chips (known with the global brand ‘Spicy Granny’), which is able to demonstrate a phenomenal performance, with the spirit of Continue reading

Wijaya, B. S. (2015). ‘Desire and Pleasure in the Branded Reality Show as a Discursive Psychoanalysis’. Jurnal Humaniora, Vol. 27 No. 1, pp. 27-41. DOI: 10.22146/jh.v27i1.6406 (accredited-B Dikti)

HumanioraDesire and Pleasure in the Branded Reality Show as a Discursive Psychoanalysis

by: B. S. Wijaya*

DOI: 10.22146/jh.v27i1.6406

ABSTRACT

The study of branded reality show is still very limited, especially in the perspective of discursive psychoanalysis. In fact, the phenomenon of reality show is currently growing in the television industry, so brands are inspired to create similar programs. This paper aims to analyze the desire and pleasure of success that are presented and disclosed by branded reality show ‘Diplomat Success Challenge’ on a national TV channel in Indonesia. Using discursive psychoanalysis approach in the Lacanian perspective, author found that participants in the ‘Diplomat Success Challenge’ saw competitors (other participants) as ‘other’ in imaginary phase which is the object of desire in having the pleasure of success, Continue reading

Wijaya, B. S. (2014). ‘Menonton Indonesia di Remang Kabut Euforia Reformasi: Telaah Buku ‘Budaya Populer di Indonesia, Mencairnya Identitas Pasca-Orde Baru’ [Watching Indonesia in the Dim Mists of Reform Euphoria], Jurnal Desain, 1 (2), p.142-161. DOI: 10.13140/2.1.1405.6489

Jurnal DesainMenonton Indonesia di Remang Kabut Euforia Reformasi: Telaah Buku Budaya Populer di Indonesia, Mencairnya Identitas Pasca-Orde Baru

 (Watching Indonesia in the Dim Mists of Reform Euphoria: a Book Review of ‘Popular Culture in Indonesia, Fluid Identities in Post-Authoritarian Politics’)

Oleh: B. S. Wijaya

DOI: 10.13140/2.1.1405.6489

Abstract:  If in the New Order era, the political dynamics in the production and consumption of pop cultures was caught in the polarity between those for, and those against, the status quo centred at the official ideology of (that ‘recognized’ by) the governmental regime which was a combination of Javanism, secularism, militarism, paternalism, developmentalism and indigenism, then in the post-New Order or the Continue reading

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Wijaya, B. S. and D. M. Putri (2013). ‘Is Social Media Impactful for University’s Brand Image?’. Jurnal Manajemen Teknologi, Vol.12 No.3, p. 276-295. DOI: 10.12695/jmt.2013.12.3.4 (accredited-B Dikti)

Is Social MeCOVER JMT1dia Impactful for University’s Brand Image?

by: B. S. Wijaya & D. M. Putri

DOI: 10.12695/jmt.2013.12.3.4

 Abstract: This research aims to verify many opinions and previous studies that stated how powerful of social media in building the image of a brand, also applies for university’s brand image enhancement. Using explanatory survey research, data were collected by giving out questionnaires to samples that were taken randomly from Facebook’s friend list of a private university that located in South Jakarta. The results showed that the most powerful influence occurs on the role of community towards the brand identity and the role of connectivity towards the brand benefits. Another interesting finding of this Continue reading


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