Scientific Journals

• Wijaya, B. S. (2019). Branderpreneurship: Kewirausahaan Berbasis Pengembangan Merek. Journal of Entrepreneurship, Management and Industry Vol. 2 No. 4, page: 205-212.  DOI: : http://dx.doi.org/10.36782/jemi.v2i4.1943

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• Wijaya, B. S. (2019). Dancing with the Impropriety of Media: How Indonesian Consumers Think and Behave towards the Unethical and Illogical Online News. Jurnal Komunikasi: Malaysian Journal of Communication (Indexed Scopus & WoS), Vol. 35 No. 1, page: 187-205.  DOI: https://doi.org/10.17576/JKMJC-2019-3501-13

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• Wijaya, B. S. (2016). The ‘Realness’ Discourse of a Political Leader: A Komunikasi Berasa Perspective. Journal of Government and Politics (Accredited-B Dikti), Vol. 7 No. 2, page: 310-340.  DOI: 10.18196/jgp.2016.0031/310-340

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• Wijaya, B. S., Suharyanti, M. Hanathasia & D. Kania (2016). Synergizing Entrepreneurial Spirit and the Mindset of Branding Through Branderpreneurship: Evidence from Indonesia. The Social Sciences (Scopus index), Vol. 11 No. 2, page: 129-138.  DOI: 10.3923/sscience.2016.129.138

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• Suharyanti, B. S. Wijaya, A. H. Sutawidjaya & Marseila (2016). How the Client Service Department in Local Advertising Agency Manages Relationships with Multinational Client: An Intercultural Business Communication Perspective. International Business Management (Scopus index), Vol. 10 No. 5, page: 667-675. DOI:10.3923/ibm.2016.667.675

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• Suharyanti, B. S. Wijaya & M. Rostika (2015). Riding the Country, Buying the Brand: How Country-of-Origin Image Drives the Purchase Behavior of Big Motorcycle Consumers in Indonesia. Asian Social Science (Scopus index), Vol. 11 No. 27, page: 185-194. DOI: 10.5539/ass.v11n27p185

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• Wijaya, B. S. & A. H. Sutawidjaya (2015). Planted with Word-of-Mouth, Flourished with Social Media Communications: How a Small Business Brand in Indonesia Grows Globally in the ‘Land’ of Branderpreneurship. International Journal of Applied Business and Economic Research (Scopus Index), Vol. 13 No. 5, page: 3393-3408

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• Wijaya, B. S. (2015). Desire and Pleasure in the Branded Reality Show: A Discursive Psychoanalysis. Jurnal Humaniora (accredited-B Dikti), Vol. 27 No. 1, page: 227-241

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• Wijaya, B. S. (2014). Menonton Indonesia di Remang Kabut Euforia Reformasi: Telaah Buku ‘Budaya Populer di Indonesia, Mencairnya Identitas Pasca-Orde Baru’. Jurnal Desain [Indonesian Journal of Visual Communication], Vol.1 No.2, page: 142-161. DOI: 10.13140/2.1.1405.6489

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• Wijaya, B. S. & Putri, D. M. (2013). Is Social Media Impactful for University’s Brand Image?, Jurnal Manajemen Teknologi (accredited-B Dikti), Vol.12 No.3, page: 276-295. DOI: 10.12695/jmt.2013.12.3.4

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• Wijaya, B. S. (2013). Dimensions of Brand Image: A Conceptual Review from the Perspective of Brand Communication. European Journal of Business and Management (Copernicus & EBSCO Index), Vol.5 No.31, page: 55-65. DOI: 10.13140/2.1.2519.7607

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• Wijaya, B. S. (2013). Telaah Studi Implikatur dalam Memahami Pelanggaran Aturan Maksim Percakapan dalam Komunikasi Politik: Analisis Percakapan Wacana Penyelewengan Dana DKP Amien Rais-Susilo Bambang Yudhoyono. Jurnal Communique [Indonesian Journal of Communication], Vol.9 No.1, page: 95-110. DOI: 10.13140/2.1.1602.2565

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• Wijaya, B. S. (2013). Korupsi Komunikasi dalam Dimensi Pesan, Media, Konteks dan Perilaku: Sebuah Proposisi Teoretis untuk Riset. Journal Communication Spectrum, Vol.3 No.1, page: 1-13

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• Wijaya, B. S. (2012). The development of the Hierarchy of Effects Model in Advertising. International Research Journal of Business Studies (accredited-B Dikti), Vol.5 No.1, page: 73-85

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• Wijaya, B. S. (2012). Perang Tema dan Psikologi Publik: Analisis Strategi Komunikasi Pemasaran Politik Pilkada DKI Jakarta 2007 [The Analysis of Political Marketing Communications Strategies on the Jakarta’s Governor Election 2007]. Jurnal Komunikologi [Indonesian Journal of Communication], Vol.9 No. 2, page: 83-88. DOI: 10.13140/2.1.4879.0568

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• Wijaya, B. S. (2011). Kajian Produksi Pesan Iklan Ambient Media [An Examination of the Message Production of Ambient Media Advertising]. Jurnal Ilmu Komunikasi (accredited-B Dikti), Vol.9 No. 3, page: 344-359. DOI: 10.13140/2.1.3732.1768

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• Wijaya, B. S. (2011). Experiential Communication Model in Organizational Communication: A Study of Persuasive Technique in order to Gain Audience’s Trust. Jurnal Komunika (accredited LIPI), Vol. 14 No. 1, page: 37-44.

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• Wijaya, B. S. (2011). Model Komunikasi Berasa dalam Komunikasi Pemasaran: Studi Mengenai Iklan Ambient Media dalam Meraih Kepercayaan Khalayak Konsumen [Experiential Communication Model in the Marketing Communication: the Study about Ambient Media Advertising]. Journal Communication Spectrum, Vol. 1 No. 1, page: 55-74. DOI: 10.13140/2.1.2159.3124

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• Wijaya, B. S. (2011). Humanisasi Otomotif dalam Iklan Mobil VW Caravelle [The Humanization of Automotive in the VW Caravelle Ads]. Jurnal UltimArt [Indonesian Journal of Art and Design], Vol.4 No. 2, page: 120-125. DOI: 10.13140/2.1.4027.0888

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• Wijaya, B. S. (2012). Analisis Strategi Komunikasi Pemasaran Politik Calon Presiden Amerika Serikat 2008 [The Political Marketing Communication Analysis of the US Presidential Candidates 2008], Jurnal Sospol Academica [Indonesian Journal of Social and Politics], Vol.1 No. 1, page: 7-16

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• Wijaya, B. S. (2009). Iklan Ambient Media dan Pengaruh Modernitas Budaya Komunikasi Dunia Barat [Ambient Media Advertising and The Modern Culture of Western Communication]. Jurnal Marcommers [Journal of Marketing Communication], Vol. 1 No. 1, page: 108-115

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• Wijaya, B. S. (2009). Perkembangan TV Berbayar dan Implikasi Kepemilikan Asing di Indonesia [The Development of Pay TV in Indonesia and the Implications of Foreign Ownership]. Jurnal Komunikologi [Indonesian Journal of Communication], Vol.6 No. 2, page: 206-211. DOI: 10.13140/2.1.1258.1929

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