Blog ini menampilkan spektrum warna-warni komunikasi dari berbagai sudut pandang

Tag Archives: journal

Murahnya Sebuah Harga Diri

Kajian Kritis Iklan Indosat Rp 0,-

Oleh: Bambang Sukma Wijaya

Di sebuah rumah gadai (pelelangan) bergaya interior Eropa klasik.

Seorang juru lelang (dengan gayanya yang berapi-api) membuka sesi penawaran kepada peserta untuk mendapatkan penawar tarif terendah. Seorang wanita separuh baya bergaun ala bangsawan Eropa dengan lagak penuh percaya diri mengacungkan board bertuliskan angka 10. Namun tak lama kemudian seorang laki-laki berpakaian rapi ala bandit elit dengan lagak misterius mengacungkan angka 3. Sang juru lelang semakin semangat menawarkan kepada peserta lain untuk memberikan harga yang lebih rendah. Tak lama kemudian, seorang wanita bertubuh subur dengan raut wajah sinis dan angkuh mengacungkan angka 1. Di pikirannya, angka 1 pasti tak ada lagi yang mengalahkan. Tak ada lagi tawaran nilai yang lebih rendah dari angka 1. Continue reading

Advertisements

Model Semiotika TTS (Redekonstruksi)

Kajian Kritis Semiotika Dekonstruksi Derrida

Oleh: Bambang Sukma Wijaya

Derrida, melalui teori semiotika Dekonstruksi-nya, telah mengantarkan kita pada sebuah model semiotika ketidakberaturan atau semiotics of chaos. Dekonstruksi menolak kemapanan. Menolak obyektivitas tunggal dan kestabilan makna. Karena itu, Dekonstruksi membuka ruang kreatif seluas-luasnya dalam proses pemaknaan dan penafsiran.

Itulah kelebihan Dekonstruksi, yang membuat setiap orang bebas memberi makna dan menafsiri suatu obyek tanpa batas. Ruang makna terbuka luas. Tafsiran-tafsiran bertumbuh biak. Ibarat pepatah, mati satu tumbuh seribu. Penghancuran terhadap suatu makna oleh makna baru melahirkan makna-makna lain. Demikian seterusnya. Sehingga, demikian bebas dan banyaknya makna dan tafsiran, membuat era dekontruktivisme dianggap era matinya makna. Makna menjadi tidak berarti lagi. Continue reading


Cover CommuniqueTelaah Studi Implikatur dalam Memahami Pelanggaran Aturan Maksim Percakapan dalam Komunikasi Politik: Analisis Percakapan Wacana Penyelewengan Dana DKP Amien Rais-Susilo Bambang Yudhoyono

(A Review of The Implicature Study in Tolerating the Rule’s Infringement of Conversation Maxims in the Political Communication: The Conversation Analysis of  the Deviation of DKP’s Non-budgetary Funds’ Discourse between Amien Rais & Susilo Bambang Yudhoyono)

Oleh: B. S. Wijaya

DOI: 10.13140/2.1.1602.2565

Abstract: The implicature studies typically used to analyze the rule’s infringement of conversation maxim at a direct conversational discourse object in interpersonal communication. In this paper, the author tries to analyze an indirect conversation through the mass media in the form of the polemic of a political communication’s phenomenon between Amien Rais and President Susilo Bambang Yudhoyono in 2007 regarding the deviation of DKP’s non-budgetary funds and the alleged of foreign funds usage. Although the polemics or public discourse that evolved is not an ordinary/ direct conversation, but this research shows that it could be analyzed by using the analytical tool of conversation maxim and Paul Grice’s implicature studies theory that based on the objects of direct conversation analysis, assuming that the war statements between the two national leaders can be categorized as a rhetorical conversation. This analysis opens space for the application of the method and the theory of ordinary/ directly conversation on the conversation in the context of public discourse so far that discourses indicate the typical characters that commonly arise in the ordinary conversation, such as regularity, continuity, reciprocity or showing action-reaction.

Abstrak: Studi Implikatur biasanya digunakan untuk menganalisis pelanggaran aturan maksim percakapan pada suatu obyek wacana percakapan langsung dalam komunikasi antarpribadi. Dalam tulisan ini, penulis mencoba menganalisis sebuah percakapan tidak langsung melalui media massa dalam bentuk polemik sebuah fenomena komunikasi politik antara Amien Rais dan Presiden Susilo Bambang Yudhoyono pada 2007 menyangkut penyelewengan dana nonbujeter DKP dan dugaan penggunaan dana asing. Walaupun polemik atau wacana publik yang berkembang bukanlah sebuah percakapan biasa, namun dari hasil eksperimentasi penulis ternyata dapat ditelaah dengan menggunakan alat analisis maksim percakapan dan teori studi implikatur dari Paul Grice yang berbasis obyek analisis percakapan langsung. Hal ini dengan asumsi bahwa perang statement antara kedua tokoh nasional tersebut dapat dikategorikan sebagai percakapan retorik. Hasil analisis penulis ini membuka ruang bagi penerapan metode dan teori percakapan biasa (langsung) pada percakapan dalam konteks wacana publik sejauh wacana tersebut mengindikasikan adanya karakter-karakter khas yang biasa muncul pada percakapan biasa, seperti keteraturan, kesinambungan, ketimbal-balikan atau menunjukkan aksi-reaksi.

Kata Kunci (keywords): Studi Implikatur, Analisis Percakapan, Komunikasi Politik, Maksim Percakapan

DOI: 10.13140/2.1.1602.2565

See full-text paper here:  A Review of the Implicature Study -Communique Vol 9 No 1


Jurnal ArtHumanisasi Otomotif dalam Iklan Mobil VW Caravelle

(The Humanisation of Automotive in the VW Caravelle Ads)

Oleh: B. S. Wijaya

DOI: 10.13140/2.1.4027.0888

Abstract: VW Caravelle ad was unique because it did not follow the standard or style of car advertising commonly, which tended to accentuate the visual of a car or car’s features in large sizes. Instead of communicating the product benefits loudly and directly (hard sell), VW Caravelle ads took the “high-risk pathway” by highlighting the symbols of expressions or human body language kinetics without visual of car (or its features). Using semiotics theory of Morris and kinetics theory of Bhirdwhistell, the meanings of messages in 2 (two) versions of VW Caravelle ad, i.e. “bulging eyes” version and “toothless” version were revealed in detail and comprehensively. Revealed, the unusual way of delivering message was actually part of the VW brand culture that tended to intelligently communicate to their customers which is mostly upper class community. Perceived quality that had been established was making VW Caravelle can more freely explore the messages of product benefits indirectly (soft sell) and challenge the intellectuality of message recipients. By using symbolism and kinetics associations, VW Caravelle was also trying to “turn on” the inanimate objects and rigid product like cars. Thus, expression of human touch in the ads made the VW Caravelle looks being product that was more than just an ordinary car.

Key words:  Humanization of automotive, VW Caravelle, Semiotics Theory of Morris, Birdwhistell’s Kinetics, Body Language

DOI: 10.13140/2.1.4027.0888

See full-text paper hereHumanisation of Automotive in the VW Caravelle Ads


Konflik Ideologis MUI-Ahmadiyah dan Pengaruhnya Terhadap Pola Komunikasi Sosial Jemaat Ahmadiyah di Indonesia

B. S. Wijaya

Abstract:  The different interpretation of Islamic doctrine is a source of ideological conflict between Ahmadiyya and MUI as an official organization ulemas in Indonesia. This gives a significant impact on the bottom layer of society. Some communities impose cessation social and worship activities of Ahmadiyya. Even in some areas, the group did the expulsion and destruction of mosque and Ahmadiyya members’ residences. Through the narrative and personal experience method, authors tried to observe and examine the implications of the ideological conflict between Ahmadiyya and MUI on social communication patterns of an Ahmadiyya community member. The author found that the violent events of a group of people, ways of handling those events by security forces and government  as well as mass media’s framing in reporting incidents of violence against Ahmadiyya community makes social communication patterns of Ahmadiyya members became more secretive, but active-consolidative internally. Social communication patterns are influenced by self-concept process that is formed by social identification among Ahmadiyya members and social perception from public upon MUI’s ‘astray’ fatwa.

Keyword: social communication (komunikasi sosial), ideological conflict (konflik ideologis), self-concept (konsep-diri), Ahmadiyah, MUI

See the complete paper:



%d bloggers like this: